The Diggy Simmons-J. Cole beef has just escalated…big time. In J. Cole’s freestyle at Kendrick Lamar’s show, he took a few subliminal shots at Diggy in the first few seconds. Well, Diggy answered in his song “Fall Down” and it’s not that subliminal. He comes HARD at Cole and even touches on some personal issues. Looks like Jermaine needs to take Diggy seriously and respond quickly. Enjoy.