Kendrick Lamar delivered the first single from his upcoming sophomore album earlier this week. "i" sees Kendrick embodying a different style than we're used to and it definitely works. We've put the pressure on Kendrick to deliver a sophomore album that rivals his debut, good kid, m.A.A.d city, but I don't really care. As long as he delivers an album that continues to push hip-hop culture forward, then I'm good. He's so talented that there's no doubt in my mind this next album will slay. "i" is a song about self-love and is very radio-friendly so of course it's the single. The song also samples The Isley Brothers' classic hit, "That Lady." I'm excited to see what else his album brings and I'm sure this song fits right in. (Just think about what you thought when you first heard "Swimming Pools (Drank)" in the context of the album.) Enjoy.