Interview: Kendrick Lamar (NPR & The New York Times)

Kendrick Lamar is receiving a lot of worldwide attention, especially since he is nominated for 11 awards at this year's GRAMMYs behind his critically acclaimed album—To Pimp A Butterfly. He has been doing a lot of press including interviews with NPR and The New York Times. Click the links to check out the revealing interviews.

Were you surprised that the Recording Academy responded so strongly to the scope of your vision, which wasn’t necessarily for these institutions?

I wasn’t surprised. The Grammys have taste. They’ve had taste for a long time. I’m just more excited that they recognize the time and effort put into the project — gathering all these musicians in one place for six months to a year at a time. It is truly appreciated that they can hear the different influences inside the record.

That’s the biggest accomplishment as far as the nominations: that people recognize it as an album. It’s not just a collection [of songs]. We pride ourselves on that. I wanted it to be that body of work again the same way I did with my first record. This time around, I wanted to make sure that not only were the lyrics appreciated or the beats, but the musicianship, as far as my writing skills, my arrangements. That’s me challenging myself.

-AO